CTNS Featured in June Issue of 'SHOW' by the Busan Chamber of Commerce & Industry
CTNS is pleased to share that it was recently featured in the June issue of 'SHOW,' the flagship economic magazine published by the Busan Chamber of Commerce & Industry.
The article spotlighted CTNS’s differentiated battery pack technologies, perspectives on the global battery market, and forward-looking business strategies.
CTNS: A Global Technology Leader in Tailored Battery Modules & Packs
Battery pack technology plays a vital role in EVs, mobility, robotics, energy storage systems (ESS), industrial power supplies, and more—where performance and safety are non-negotiable.
The global battery pack market consists of large-scale EV and ESS segments dominated by major corporations, alongside a rapidly emerging "Long Tail" segment, which includes Light EVs, Robotics, small/medium ESS, industrial, and defense applications—each requiring highly tailored solutions.
CTNS focuses on serving this Tailored & Long Tail market, developing technologies that deliver high-quality, safe battery packs at unmatched speed and cost efficiency.
Our vision is to become a leader in standardizing these currently non-standard markets. We strive to provide clients with not just a well-built battery, but the best-fit battery solution, tailored and optimized to their specific needs.
The Battery Market Remains a Blue Ocean
While some may perceive the battery market as stagnant—largely due to the EV sector’s recent slowdown—other segments are in a high-growth phase.
Robotics, ESS, Light EVs, defense, and air mobility markets are still emerging and are expected to grow at an average annual rate of 25%.
For startups, these fast-growing niche markets offer unique opportunities to outmaneuver large players. Outside of EVs, the broader battery market remains in its early stages, representing a true blue ocean for innovative companies.
Global Opportunities Abound
In contrast to the domestic industry’s current slowdown, countries worldwide are racing to build domestic battery manufacturing ecosystems. The global drive for electrification and decarbonization is unstoppable—yet aside from Korea, China, and Japan, few countries have developed mature battery manufacturing capabilities.
Even in the U.S., Canada, and Europe, battery manufacturing infrastructure is relatively underdeveloped. Rather than engaging in costly domestic competition, Korean companies should seize the opportunity to address these under-served global markets.
While the current oversupply and low-cost pressure from Chinese LFP cells presents short-term challenges, the companies that adapt during this period will be best positioned to capture the explosive demand expected in non-EV segments as they mature.
CTNS Successfully Enters U.S. Market
Earlier this year, after significant efforts, CTNS secured a $9.5 million contract with Aptera Motors, a U.S.-based solar EV startup. Building on this momentum, we are actively pursuing larger opportunities with global companies. One such opportunity involves a global heavy equipment OEM, with an anticipated annual battery pack contract worth approximately $20 million.
In April 2024, CTNS dispatched its first representatives to our U.S. and Canadian subsidiaries. We plan to establish localized production capabilities in North America within the second half of this year, with active support from both the U.S. and Canadian governments.
Leading the New Era of Manufacturing
Global geopolitical shifts and economic block formation are reshaping the manufacturing landscape. In the U.S., efforts to revitalize domestic manufacturing are accelerating, driving competition in AI-powered, autonomous, and flexible production technologies—what is increasingly known as the era of New Manufacturing.
Historically, each industrial revolution has transformed productivity. We believe the fourth industrial revolution—powered by AI, robotics, and digitalization—will be led not by those who create technologies, but by those who integrate them into advanced manufacturing solutions, and leverage their own industry-specific data to evolve into Vertical AI leaders—as seen with examples like Tesla’s Giga Factory and Xiaomi’s Dark Factory.
CTNS’s Response: The RAMSES Initiative
In line with this vision, earlier this year CTNS launched the RAMSES project in collaboration with KAIST (Korea’s top engineering university) and MIT (world’s #1 engineering university). RAMSES is an initiative to develop a self-evolving Vertical AI and Physical AI-based end-to-end battery pack manufacturing solution, specialized for the battery pack domain.
This cutting-edge approach will deliver unmatched performance in QCD (Quality, Cost, Delivery) and flexibility—key drivers of future manufacturing competitiveness.
Becoming a Global Leader in Battery Pack Manufacturing
With RAMSES, CTNS aims to lead the global battery pack industry into the New Manufacturing era. Our commitment is to deliver not only superior battery solutions but also next-generation manufacturing capabilities that will position CTNS as a true industry leader.
CTNS is pleased to share that it was recently featured in the June issue of 'SHOW,' the flagship economic magazine published by the Busan Chamber of Commerce & Industry.
The article spotlighted CTNS’s differentiated battery pack technologies, perspectives on the global battery market, and forward-looking business strategies.
Battery pack technology plays a vital role in EVs, mobility, robotics, energy storage systems (ESS), industrial power supplies, and more—where performance and safety are non-negotiable.
The global battery pack market consists of large-scale EV and ESS segments dominated by major corporations, alongside a rapidly emerging "Long Tail" segment, which includes Light EVs, Robotics, small/medium ESS, industrial, and defense applications—each requiring highly tailored solutions.
CTNS focuses on serving this Tailored & Long Tail market, developing technologies that deliver high-quality, safe battery packs at unmatched speed and cost efficiency.
Our vision is to become a leader in standardizing these currently non-standard markets. We strive to provide clients with not just a well-built battery, but the best-fit battery solution, tailored and optimized to their specific needs.
While some may perceive the battery market as stagnant—largely due to the EV sector’s recent slowdown—other segments are in a high-growth phase.
Robotics, ESS, Light EVs, defense, and air mobility markets are still emerging and are expected to grow at an average annual rate of 25%.
For startups, these fast-growing niche markets offer unique opportunities to outmaneuver large players. Outside of EVs, the broader battery market remains in its early stages, representing a true blue ocean for innovative companies.
In contrast to the domestic industry’s current slowdown, countries worldwide are racing to build domestic battery manufacturing ecosystems. The global drive for electrification and decarbonization is unstoppable—yet aside from Korea, China, and Japan, few countries have developed mature battery manufacturing capabilities.
Even in the U.S., Canada, and Europe, battery manufacturing infrastructure is relatively underdeveloped. Rather than engaging in costly domestic competition, Korean companies should seize the opportunity to address these under-served global markets.
While the current oversupply and low-cost pressure from Chinese LFP cells presents short-term challenges, the companies that adapt during this period will be best positioned to capture the explosive demand expected in non-EV segments as they mature.
Earlier this year, after significant efforts, CTNS secured a $9.5 million contract with Aptera Motors, a U.S.-based solar EV startup. Building on this momentum, we are actively pursuing larger opportunities with global companies. One such opportunity involves a global heavy equipment OEM, with an anticipated annual battery pack contract worth approximately $20 million.
In April 2024, CTNS dispatched its first representatives to our U.S. and Canadian subsidiaries. We plan to establish localized production capabilities in North America within the second half of this year, with active support from both the U.S. and Canadian governments.
Global geopolitical shifts and economic block formation are reshaping the manufacturing landscape. In the U.S., efforts to revitalize domestic manufacturing are accelerating, driving competition in AI-powered, autonomous, and flexible production technologies—what is increasingly known as the era of New Manufacturing.
Historically, each industrial revolution has transformed productivity. We believe the fourth industrial revolution—powered by AI, robotics, and digitalization—will be led not by those who create technologies, but by those who integrate them into advanced manufacturing solutions, and leverage their own industry-specific data to evolve into Vertical AI leaders—as seen with examples like Tesla’s Giga Factory and Xiaomi’s Dark Factory.
In line with this vision, earlier this year CTNS launched the RAMSES project in collaboration with KAIST (Korea’s top engineering university) and MIT (world’s #1 engineering university). RAMSES is an initiative to develop a self-evolving Vertical AI and Physical AI-based end-to-end battery pack manufacturing solution, specialized for the battery pack domain.
This cutting-edge approach will deliver unmatched performance in QCD (Quality, Cost, Delivery) and flexibility—key drivers of future manufacturing competitiveness.
With RAMSES, CTNS aims to lead the global battery pack industry into the New Manufacturing era. Our commitment is to deliver not only superior battery solutions but also next-generation manufacturing capabilities that will position CTNS as a true industry leader.